07 Exploring the Use of Mobile Phones to Improve Child Health Awareness in Rural Pakistan


  • Syed Ali Hussain Arizona State University, USA


Mobile Health, Child Health, Pakistan, Memory Cards, Rural Health


This study explores the effectiveness of mobile phone memory cards, also known as SD cards or external storage, to deliver video health messages in a rural community affected by floods in Pakistan. The study used a pre-post-test within group design to measure the effectiveness of mobile phones for improving health outcomes. The results of the study revealed that the provision of health information will make a difference in preventing illnesses among children under 5 by empowering parents to make informed decisions for early diagnosis. The CHW transferred educational videos to the memory cards of participants. The CHW measured participants’ knowledge before and after showing the videos using a structured paper-based questionnaire. Results show a statistically significant increase in knowledge about diarrhea and pneumonia danger signs. Specifically, participants showed a statistically significant increase in knowledge about increased water-intake during diarrhea, and on the importance of seeking timely healthcare without further delays.


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Author Biography

Syed Ali Hussain, Arizona State University, USA

Assistant Professor, School of Journalism & Mass Communication