02 Prevalence of Facebook Addiction among Gender variation of University Students: A Comparative Analysis
Keywords:
Facebook Addiction, Gender Variation, University Students and Bergen Facebook Addiction Scale (BFAS)Abstract
The purpose of this study was to explore the Facebook addiction phenomena among the university students. It was hypothesized that female students are more likely to be addicted to Facebook than their male counterparts. Survey research design was used for the study. The sample of the study comprised of (N=400) Facebook users, including 230 females and 170 males. Their age range was between 20 to 40 years. Bergen Facebook Addiction Scale (BFAS), a 6 items self-report scale constructed by Andreassen, Torsheim, Brunborg, and Pallesen (2012) was used in the study. Comparative analysis was carried out to investigate the variation of Facebook addiction among males and females students. It was found that the level of Facebook addiction is significantly different among males and females students of the university. The popular social networking site Facebook is most prevalent among the female university students aged 18-24 years.