03 Does Unfair Cellular Services’ Usage Adversely Influence the Youth’s Morals? A Study From Pakistan

Abstract

Youth plays a considerable role in the development of any nation. Their intent and aspirations transform values of the culture and lead towards change in individual’s behavior. This study is based on the impact of excessive usage of cheap cellular services on the ethical behavior of the young generation. The cellular services of Pakistan are growing without a check on how these services affect the values and traditions of Pakistani youth. Although these services are facilitating individuals but unfortunately, these services are also being exploited by our youth. Authors have assessed the unconstructive impact of cellular packages (Late night free hours and SMS bundles) on the moral and ethical behavior of youth. This ongoing study is descriptive in nature. Data were gathered from the work of different researchers through web resources and online journals. Results showed that there are unfavorable impacts associated with inexpensive cellular services and different advertisements.