04 Motivational Orientation and Perceived Social Support among Pakistani Female Entrepreneurs in Attock District

Abstract

The present study was intended to explore the psycho-social factors effecting female entrepreneurs, involved in various activities, belonging to different rural and urban areas of Dist. Attock Punjab. The research based on both qualitative and quantitative approach. The data was collected from two hundred female entrepreneurs by using non-probability purposive sampling technique. The data was collected with three Test of Achievement Motivation to measure need achievement and Multidimensional Perceived Social Support Questionnaire for measuring perceived social support. There was negative co-relation between social support and work motivation. Case studies showed that female entrepreneurs were initiative taking and have courage to muster up the hindrances to attain the goal.