Smartphone Applications in Skill Development and Women Entrepreneurship: Analyzing Perceptions of Young Females’ Smartphone Applications in Skill Development and Women Entrepreneurship

Authors

  • Mr. Naveed Iqbal Assistant professor, Department of Mass Communication-Lahore College for Women University, Lahore
  • Dr. Sumera Batool Assistant Professor, Department of Mass Communication-Lahore College for Women University, Lahore
  • Ayman Mahmood BS Fellow, Department of Mass Communication-Lahore College for Women University, Lahore

Keywords:

smartphone applications, women entrepreneurship, skill development

Abstract

The use of smartphone applications have brought a massive change and empowered the personal and professional lives of women by providing a platform to enhance their talent. Main purpose of this study was to examine the usage of smartphone applications in skill development and digital entrepreneurships among females. Further the research study explored how smart phones provide platforms for early startups and how the young women are implementing the skills to their practical life. Qualitative research approach was used by focus group discussions. The study concluded that there are lots of beneficial uses of smartphone applications. Smartphone application works as a platform which gives lots of opportunities to women to enhance their abilities, skills and entrepreneurship. It is in-expensive and user-friendly medium of learning and earning and aiding in the empowerment of young women

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Published

2023-01-20